New drop: Execute Gaming Vertical
We are expanding our digital advertising network with the launch of a new vertical focused on reaching a young, digitally engaged audience with a strong interest in digital entertainment and gaming. The initiative is being launched in collaboration with digital culture entrepreneur Gustav Käll.
Johan Åsén, Gustav Käll, Niklas Forsberg.
Over the past six months, Execute Media has built a comprehensive network connecting some of the most influential global and Swedish sites in gaming, entertainment, and digital culture.
Johan Åsen, Execute Media:
“Our success in sports advertising has clearly demonstrated the power of a vertical strategy. With the growing interest in digital culture and interactive entertainment, this is a natural next step for our business. We’ve already established partnerships with key players such as Overwolf, WeAreMoba, and Futbin – and more are on the way.”
Strategic Expansion in Digital Advertising
For Swedish and Nordic advertisers, this initiative represents a strategic opportunity to reach a young, hard-to-reach audience – particularly men – through modern, programmatic advertising solutions. The focus is on meeting users in their natural digital environments, with no association to gambling.
Niklas Forsberg, Execute Media:
“We’re seeing strong demand for smart solutions that bring together young, digital users in a high-quality advertising environment.”
Strong Growth in Digital Entertainment and Gaming Culture
In Sweden, approximately 6.9 million people play video games across various platforms, with 4.2 million being paying users. With an average revenue per user of USD 185.9, the Swedish gaming market is estimated to be worth around SEK 8.3 billion (Source: Dataspelsbranschen).
Growth is driven by demand for in-game content, virtual goods, and digital services – as well as broader consumption of streaming, communities, and entertainment connected to the gaming world.
Comment from Gustav Käll
“Where yesterday’s prime time gathered audiences in front of the TV at a fixed hour, today’s prime time happens in real time – inside games, streams, and digital worlds where the audience is engaged and spends a huge amount of time. Gaming time is prime time, and this is where we deliver the ad solutions of the future.”
This marks the launch of our new vertical, Execute Gaming – the first step in a long-term strategy to create relevant, powerful opportunities for advertisers looking to reach the next-generation audience where they truly are.
About Execute Media
Execute Media is a leading player in digital advertising, with expertise in developing and optimizing business models for publishers, media companies and retailers through innovative advertising solutions. The company’s leadership team brings over 15 years of experience navigating changing consumption patterns, evolving advertiser needs, and the challenges of global competition. With a strong presence in the Nordic region, Execute Media collaborates with leading media organizations such as Better Collective, Sanoma, Everysport Media Group, Sportion Media Group (laget.se) and many more. Execute Media is committed to establishing digital advertising as a driving force for sustainable and exponential growth in the digital economy.
About Gustav Käll
Gustav Käll is an entrepreneur in digital culture across gaming, music, and media. A former professional esports player in the early 2000s, he has since 2008 built companies both locally and internationally, and held leading roles at organizations such as Space, Universal Music, Nyheter24 Group, Enter Records, Clutch Entertainment, Delta Projects, Alliance, and Savage Roar.
For more information, contact:
Maria Lindau
maria.lindau@executemedia.se
